You might be wondering, “Do I really need SEO?” You have come to the right place to find out all about SEO. SEO is more than an optional feature. It is essential to optimize your website as well, since so many of your competitors have optimized their websites.
Did you know that only 5% people who search for your services go to the second page of Google? Backlinko analysis shows that only 0.7% of Google traffic clicks on any link on page two.
It is no longer sufficient to just have a website. It is crucial to be on the first page in Google. Search Engine Optimization (or SEO) is the marketing strategy that will help you get there. That’s just one benefit of SEO.
You will eventually see an increase in revenue from all the benefits you have listed. See how they are all connected.
SEO can help you establish website credibility
Google is more than a search engine. It’s a business. This is something that many users overlook. Google thrives on customer satisfaction, just like any other successful company. They must only show pages of high quality that contain the exact information Google users are looking for.
If a user searches for shoes and sees diapers’ website, he might be disappointed by Google search results. He may eventually switch to another Search Engine. This is not only for Google, but also for any other search engine such as Yahoo, Duckduckgo, Bing, and Yahoo.
SEO can help you build trust with Google by convincing Google Algorithm your website is top-quality in terms of content, and performance. SEO is the key to success. Trust The technical name of the building you are creating is – Domain Authority . Google ranks you higher if your domain authority is greater.
A good SEO specialist will help you build your Domain Authority. It’s not as easy as it sounds. The devil is in the details. This is one of the greatest SEO benefits.
Google is happy. How does this benefit you?
High-quality traffic is yours
Google will send the right audience to your site if you provide relevant content and tell Google about your services. This happens only if you use relevant keywords to describe your business.
As an example, let’s say you are a Zumba instructor in Bangalore. You will get traffic from Hyderabad if you have a website that is popular with Zumba instructors. However, this won’t mean your website has many customers. Similar to the above, people searching for “Dance classes in Bangalore” will not find you if you don’t offer other forms of dance.
Once you have the keyword right, your website will get a lot of visitors. These visits come from people who are interested only in the service you offer. As an example, let’s say you are a security equipment reseller and sell CCTVs. If you are doing your SEO well, people will visit your site to purchase CCTV cameras and not the door locks that fall under security equipment.
What would that look like?
Your website generates more revenue
High quality leads make up the majority of your visitors. Visitors will be more likely to spend time on your site and read more content. This will increase the success rate of your sales team. Your conversion rate will soar!
This will allow you to generate more income for your business by having the same website.
You can also integrate Email Marketing into your website. You can also have customers and leads sign up for your content so that you can target them on an ongoing basis. This will ensure your audience doesn’t go away and that they continue to buy from you.
More control than Google Ads
Good Google Ads campaigns mention the times and days when the ads should be displayed. If you work at a Real Estate Agency, for example, the ads should only be visible during that time period. This ensures that the Ad Budget is optimally used.
SEO can help you stay on the first Google page 24×7. What does this mean? You’re in business 24 hours a day. Leads can be generated even when you’re asleep! Next morning, a list of leads will be ready. The majority of these leads can be converted immediately.
SEO is a better source of leads than Google Ads and any other PPC platform.